Methods matched to the question, not the other way around
We pair qualitative depth with quantitative scale, and choose a data collection technique based on your timeline, budget and respondents.
Understanding the “how” and “why”
Qualitative research gains a deep understanding of human behaviour, experiences and social phenomena through non-numerical data. It answers “how” and “why” questions through open-ended methods like interviews, observations and focus groups, rather than measuring variables.
Focus Group Discussions (FGDs)
One of our key qualitative methodologies, used to explore the reasons and motivations behind respondents' actions, choices, opinions and experiences. Our FGDs typically run with 6–8 discussants to enhance group dynamics, improve participation and enrich the discussion.
In-Depth Interviews (IDIs)
Used to gather qualitative data from individuals who are difficult to bring together in one place due to their stature, role or busy schedules — key community informants, directors, managers and selected officers.
Surveys that scale
Quantitative surveys collect numeric data using structured questionnaires with a defined list of responses, gathered via personal (face-to-face), telephone, or online (web-based) methods. Key indicators are then analysed and presented using frequency tables, charts, cross-tabulations and other relevant analysis.
Three ways we reach your respondents
CAPI
Computer Aided Personal Interviews use tablets or smartphones to capture questionnaires instead of paper. Benefits include:
- No paperwork or damaged/lost forms
- Questions displayed with graphics and visual aids
- Quick updates and deployment across teams
- Revised questionnaires rolled out instantly on multiple devices
- Real-time survey results
Telephone Survey
A cost-effective way to gather data from identifiable respondents, conducted at their convenience with the chance to clarify questions before, during or after the call. Relatively inexpensive, though it depends on network reliability, accurate numbers and respondent availability.
Online / Web-based Survey
The least expensive way to collect data, ideal for self-administered surveys respondents can complete anywhere, anytime. Response rates tend to be lower and it suits simple, easy-to-understand questions rather than tight-timeline studies.