Track consistently.
Build consistency.
KOFTRACK provides accurate market data, insightful analysis and professional reports so leaders can make strategic decisions with confidence — from mystery shopping to nationwide opinion polls.
“Customer satisfaction is not an event, it's a culture achieved through continuous, incremental improvement.”— KOFTRACK
8+
Research services
12
Sectors served
6–8
Week typical turnaround
Research services built for decision-makers
From frontline service audits to nationwide opinion polling, every engagement is designed around the question you actually need answered.
i-Delight Mystery Shopping (MSI)
Trained mystery shoppers pose as regular customers to evaluate service quality, standards compliance and employee performance.
Learn moreCustomer Satisfaction Index (CSI)
Measures customer sentiment, loyalty and experience with a product, service or brand — a tool over 80% of successful businesses use to improve their offering.
Learn moreEmployee Satisfaction Survey
A tool designed to measure staff contentment regarding their role, work environment, leadership and overall company culture — key drivers of retention and performance.
Learn moreNet Promoter Score (NPS)
Measures customer loyalty by asking how likely customers are to recommend a product or brand to family and friends, on a sliding scale — as a stand-alone survey or part of a CSI study.
Learn moreAwareness, Attitude and Usage Survey
Evaluates consumer knowledge, perceptions and behaviours regarding a brand or product, often on a recurring basis.
Learn moreService Climate Survey
Assesses staff knowledge, attitude and perception about their employer's brand promise, product value, unique selling proposition and competitive landscape.
Learn moreData integrity is the bedrock of everything we deliver
We design well-thought-out, detailed questionnaires and implement stringent quality-assurance protocols at every stage — so the numbers you act on hold up to scrutiny.
Rigorous QA
Every questionnaire and dataset passes through structured quality checks before it reaches you.
CAPI-enabled collection
Tablet and smartphone-based data capture for faster fieldwork and real-time results.
Actionable reporting
Findings delivered as clear, decision-ready reports — not just raw tables.